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Digital campaign for Voluminous False Fiber Lashes Mascara.
October 25, 2011
By: TOM BRANNA
Editor
In celebration of its recently launched Voluminous False Fiber Lashes Mascara, L’Oreal Paris is kicking off a nationwide digital campaign that challenges women to stop faking it when it comes to their eyelashes. Consumers can visit L’Oreal Paris’ Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes Mascara.While at the brand’s Facebook page, beauty fans can also learn about the product’s fiber techn...
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